How do you make a Canada goose ride a bicycle? That was the question I was faced with when this client asked me to create a logo for his new bike touring company. I drew the sketch freehand, then used a tablet and some patience to make it as convincing as I could. Then I experimented with color and typographic treatment until I arrived at the large logo in the center, which the client accepted without further changes. This also became the basis for a website.