WIth a unique name like the Language Doctors, I tried to play up the interest visually, with concepts that draw on the name. The firm specializes in language translation; hence, the series of playful concepts showing a conversion from one thing to another. My favorite was the blue and black "o" to "ó", signifying the theme and creating an interesting visual element. The client ultimately chose the somewhat pedestrian TLD set in blocks. You can't win 'em all.