Identity Systems

The core of any communications is a good identity system. This is more than your company's logo; it's the style and image that you present to the world. I've done a fair number of CI's over the years. The typical package includes a logo, letterhead, business card, and envelope. You can add anything to the mix that you want, including notepads, mousepads, pens, and so forth. But the basic rule of thumb is consistency, which is what you should expect from me.

Brochures

Corporate brochures come in many shapes and sizes, but the standard is the letter-size trifold. I've done a slew of these and have worked in two-color, one-color, full-color and so on. The brochure is often the first piece of communication that a prospective customer will receive about your business. Thus, ensuring that it sets the right tone for your needs is my number one job. For some clients, I have helped from start to finish, learning about the company's business and strengths, then writing the copy, choosing appropriate art, and consulting on color and appropriate voice. In other instances, I provide the layout and art direction, with the client providing all the materials. It's up to you.

Posters, Flyers, and Banners

Having done a lot with nonprofit firms over the years, I have a lot of experience in the creation and production of the full range of publicity and advertising tools—from 1-color flyers to four-color posters, and vinyl banners, I understand the process and enjoy creating eye-catching designs for my clients. Trade show booths and large-scale banners are also available.

Websites

Print media is important to put something tangible in a customer's hands, but when they need additional information, the Web is unsurpassed for providing an outlet for quick and easy information. It's always available, requires little maintenance once it's built, and offers a plethora of ways to communicate your ideas, products, or services. As a graphic designer, I have concentrated my energies on learning how to build well-constructed, clean sites, with little fanfare. I don't do database integration, FrontPage, Perl, Java et al, but I have created pleasing front-ends for products that incorporate these tools. If you seek something more than static pages, I can work with your in-house team, or have a network of folks that can work with me to provide the service you require.

Multimedia

I have worked on several projects designed to work with CD-ROM and web-based multimedia applications. For instance, a recent project involved creating graphics and consulting on layout for a computer-based training project developed in Authorware. Previously, I have developed in Macromedia Director and built the majority of screens for a 90-country CD-ROM on travel and tourism. The H Street website introduces some elements of Flash interactivity for a neighborhood map tool that helps residents find information about their local representatives and more. And I'm always learning and trying new things. If your project needs something I'm not familiar with, I'm happy to learn it or partner with someone who can round out the team.

Custom Assignments

I am open to new projects and ideas that you may have. Perhaps the most enjoyable project I've done was for my own wedding program. Its unique design, thoughtful contents (written by my wife and I), and photography has led to commissions from several other soon-to-be-married couples seeking a unique way to commemorate their day. Let me know how I can help you.

Philosophy and Pricing

As a designer, I have worked with a variety of different clients, large and small. My philosophy toward a project is simple: I work to make the client happy and am not satisfied until the job is done right. In order to provide this kind of service, I usually quote jobs based on the actual value of the work to the client and an estimate of how long I think it will take me to provide that service. As a rule of thumb, if you think the project is worth doing, I think it's worth making it memorable. I want both of us to be proud of the finished product.

If you'd like more information or would like to discuss a project, please feel free to get in touch.